Influencer Marketing Trends For 2025

nfluencer marketing isn’t just a niche; it’s a big part of the marketing industry. In 2024, U.S. influencer marketing spending was $8.14 billion. Particularly in the U.S., it grew more than three times faster than social ad spending and is expected to remain ahead in 2025. Our company works with influencers and brands to ensure alignment and create connections. These are some of the top trends we’re seeing in influencer marketing in 2025.